Drusillas Park has recently completed a deal with Japanese company Sanrio and will be launching a brand new attraction in Spring 2014 to be known as Hello Kitty Secret Garden.
Thomson Snell and Passmore acted for Drusillas Park and helped to complete the deal. Drusillas Managing Director, Laurence Smith commented: “Deals such as this are never easy but James helped us to concentrate on the key issues and not get side-tracked. He was also very proactive and that was essential because we were working to a very tight deadline. I’m not sure we would have succeeded without his help.”
The new attraction at the well known zoo park in Alfriston, East Sussex will include a Hello Kitty car ride, a tea cup ride and a “reach for the sky” hopper ride and will excite Hello Kitty fans of all ages. A Hello Kitty bedroom and beauty parlour, as well as regular meet and greet event days over holiday periods, will also be included in the project.
On his involvement in the deal, James Partridge commented:
It was extremely rewarding to have the opportunity to work so closely with Laurence and the team at Drusillas Park in connection with the Hello Kitty Secret Garden project, not only given the high regard in which the park is held throughout the region but also the importance of the project to the park as a whole. I first visited Drusillas over twenty-five years ago and look forward to seeing the park go from strength to strength in the future. I wish Laurence and the team all the best in bringing what I know will be a fantastic addition to the park online in the spring of next year. I’m sure I’ll be tall enough for all of the attractions this time around!
Drusillas Park is widely regarded as the best small zoo in the UK and was named ‘Visitor Attraction of the Year’ by Tourism South East in 2010/11 as well as ‘Company of the Year’ in the Sussex Business Awards in 2009. Partnering with Hello Kitty, the UK’s number one girls brand to launch a Hello Kitty Secret Garden will be the company’s biggest investment and is expected to top £1million.
Managing Director Laurence Smith said:
Drusillas has always been a mix of animals and leisure attractions and we think Hello Kitty and Drusillas are a perfect match and we will be working very hard to ensure that this new area blends in with the rest of the Park. Above all we hope that our visitors will appreciate a completely new attraction to the Park which will be included in the daily entry price.
For more information, please contact:
Claire Peters Head of Public Relations, Drusillas Park
01323 874112 www.drusillas.co.uk