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  • Overview

    Leading South East Law firm, Thomson Snell & Passmore, has advised SMP Group on its further investment in Truro based software company, Swoop Applications Limited (Swoop).

    The SMP Group, founded in 1928 and based in London, specialises in a range of creative services for the retail sector including brand innovation, point of sale and out of home solutions, marketing campaigns, hoarding graphics, marketing suites as well as exhibition stands.

    SMP first invested in Swoop in 2019, as part of a £1.45 million series A round of equity investment, alongside the Cornwall and Isles of Scilly Investment Fund (CIOSIF).

    As part of a planned and recently completed investment round, SMP and CIOSIF invested further funds alongside the the government’s £500 million Future Fund scheme to increase the scale of funds available to Swoop in this round.

    The advisory team at Thomson Snell & Passmore was led by Partner and Head of Corporate, Joanne Gallagher, assisted by with Senior Associate, Faye Cook.

    Joanne Gallagher, partner and Faye Cook, senior associate, at Thomson Snell & Passmore comment: “We were delighted to advise long standing client SMP Group on its ongoing investment in Swoop, harnessing our knowledge of the creative and technology sectors.  We look forward to seeing the continued growth of both SMP Group and Swoop."

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I would like to receive newsletters, event invitations and publications from Thomson Snell & Passmore by email on the following topics (tick all those that apply) and consent for my data to be processed for this purpose.

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